I understand this. Maybe it'll be Bing. Maybe Amazon Search in 2025. My point is that by forgoing any amount of market Google is effectively allowing a competi

I understand this. Maybe it'll be Bing. Maybe Amazon Search in 2025. My point is that by forgoing any amount of market Google is effectively allowing a competitor to ultimately have whatever their own growth potential is, plus 20%. Its not about whether they need the money, which clearly they don't, it's whether by leaving it on the table (for reasons I agree with) they risk allowing themselves to be supplanted by someone else who isn't even pretending to "not be evil". The other equally cynical argument I would make is, they're a public company, they have to make the numbers keep going up. I don't like being the d-word saying this.