I'm glad to have read your comment. I almost thought of buying the book. I read "So good they can't ignore you" from the same author and was really underwhelme

I'm glad to have read your comment. I almost thought of buying the book. I read "So good they can't ignore you" from the same author and was really underwhelmed by it. It came across as repetitive and formulaic (i.e. have some basic principle, then interview interesting people who employ this principle somehow).