So instead of finding the NES next to your other PCs at the time, it was near the toy aisle? Yes, but chances were good that you were shopping for a computer i

So instead of finding the NES next to your other PCs at the time, it was near the toy aisle? Yes, but chances were good that you were shopping for a computer in a small department store anyway, so it was all a short walk to the bedding and appliances sections. I don't know that they were marketed as toys so much as their primary market was kids. Toys-R-Us had a pretty good selection of gaming consoles, plus the C64 and C128. No Amiga though. The boxes would show Dad fiddling with a mortgage calculator, then another picture of the family watching as the kids played a game.