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> In terms of market size: there are over 4 million Indian immigrants in the U.S. This is the wrong market. What fraction of Indian immigrants spend over 10 do
by anonytrary 8y ago
> In terms of market size: there are over 4 million Indian immigrants in the U.S.
This is the wrong market. What fraction of Indian immigrants spend over 10 dollars on a meal -- which is a waste of money at median income? How will you satisfy the nuanced tastebuds of Indian men who only prefer their wife's specific cooking on a daily basis? I would guess your actual market consists mostly of wealthy Americans who think all Indian food is "the same". I don't think too many Indians will go for this, but best of luck.
- apatters 8y ago> What fraction of Indian immigrants spend over 10 dollars on a meal The very first product they feature on the homepage, the "Out of Office" pack, is $23.50 for 3-4 meals.
- anonytrary 8y agoFirst, you forgot shipping, which is $5.95 (for my location), bringing our total to $10 dollars per meal. The shipping conveniently says $0.00 until you actually proceed to checkout... Second, each "meal" is 340 calories, which isn't even enough calories for a teenage boy. A teenage boy should be eating at least 700 calories per meal, and that's on a bad day. So, correcting for real life, these meals come out to about $20 per meal.
- apatters 8y agoI'm going to have to give an upvote for this because I agree that calling 340 calories a meal is misleading