> You didn’t start a store to start a store. You started it to market Hubba. False. He has updated the post to clarify this. Per his response, he invested his

> You didn’t start a store to start a store. You started it to market Hubba. False. He has updated the post to clarify this. Per his response, he invested his own money, not Hubba's marketing $$s [1]. (see below). I found the post the author's answers to all questions from everyone here, very useful. Few people actually give out these kind of #s and in-depth details on the various aspects of starting and running a profitable shopify / eCommerce store. [1] > I lead our growth team and a year ago, almost to the day, I realized that I knew very little about the retail space. I decided to put in my own money and learn the business that I was trying to sell. The learnings have been invaluable, and I highly recommend this kind of in depth learning wherever you can.