4 ms·
Coca-Cola doesn't spend a lot of money on marketing by choice. Selling a commodity is expensive because your only differentiation is brand and possibly distribu
by shanghaiaway 8y ago
Coca-Cola doesn't spend a lot of money on marketing by choice. Selling a commodity is expensive because your only differentiation is brand and possibly distribution. P&G is another example.
- tluyben2 8y agoSure, for Coca Cola, not for a 50 people startup in by far most cases.