Yeah, those are nice features, but I was mainly talking about when you check the app or buy the tickets ahead and it is sold out or doesn't have ideal reserved

Yeah, those are nice features, but I was mainly talking about when you check the app or buy the tickets ahead and it is sold out or doesn't have ideal reserved seating left, from there if you want to see it now you have to pay full price without the movie benefit at another chain. This can happen especially on opening nights. We always book our tickets online ahead of time and only go to reserved seating theaters without any service currently, reserved seating is a must for a good experience. For instance here in AZ we have AMC, Harkins, Regal and Alamo Drafthouses that have common theaters we go to. I'd prefer a service that they all are a part of, but it is probably just a dream, maybe a few can team up on it at least. I think a third party independent service focuses on the customer more and it seems like it would benefit gaining more customers to theater chains that aren't already locked in customers.