I'm guessing the main thing they proved is that there's a small subset of movie fanatics that would see every movie released, some multiple times if they didn't

I'm guessing the main thing they proved is that there's a small subset of movie fanatics that would see every movie released, some multiple times if they didn't have to pay. They figured out the size of this market and it probably was what killed them i'm guessing. Like X% of movie pass subscribers saw 10+ movies a month. What was the size of X?