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A long time ago I heard of a demo of a telco project in a mall's cinema. They sent a location based SMS to everyone in the mall giving away half price tickets t
by ian0 8y ago
A long time ago I heard of a demo of a telco project in a mall's cinema. They sent a location based SMS to everyone in the mall giving away half price tickets to an otherwise empty screening starting in 15mins. And apparently it filled up.
However that was years ago and I don't think anything came of it. Ive always imagined there was some business rationale for the cinema to keep the ticket pricing static and just take the hit on the empty screenings.
- patio11 8y agoA buddy of mine similarly did digital signage for a mall in central Japan. The most important sign just aggregated Twitter accounts controlled by employees of the retail shops. By far the most successful emergent behavior: "Do you cut hair for a living? Do you not have someone's hair to cut in next 30 minutes? Tweet that the next person to walk in gets 10% off their haircut and it will show up on a sign that a hundred people pass every five minutes." (I suspect that many people who cut hair in Japan do so on the US model, where they are independent contractors of the shop who "rent a chair" as opposed to salaried employees. It is to their direct advantage to maximize throughput, in a way that it is not to the direct advantage of e.g. someone who works at McDonalds to maximize sales of burgers.)