And those Amazon stores, ironically, are hyper-localized. The one in San Jose has a bunch of "popular in your area" and "highly rated in your area" shelves, an

And those Amazon stores, ironically, are hyper-localized. The one in San Jose has a bunch of "popular in your area" and "highly rated in your area" shelves, and I'm guessing other purchasing decisions are influenced heavily by other local data they have available. B&N aren't just playing against Amazon's supply chain but also their insane data collection.