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I don't think I'm exactly in your target market, but I have a related problem: We cook a lot of healthy foods at home (e.g. skinnytaste), and Indian recipes are
by ttcbj 8y ago
I don't think I'm exactly in your target market, but I have a related problem: We cook a lot of healthy foods at home (e.g. skinnytaste), and Indian recipes are the only ones that never come out.
I suspect it is because we never get the spices right. We went to an indian cooking class many years ago, and the woman who taught it hand ground all the spices herself. The results were amazing, but who has the time?
If you had a service that coupled premixed spices with recipes that use them, that would have been really exciting to me.
We can already buy various pre-made pastes/mixes at the grocery store, but they are really unhealthy.
If we could get the spices, then have control of all the fresh ingredients (meats, veggies) and also all the unhealthy ingredients (salt, anything with fat, etc), that would be attractive to me.
I know that is not what you are doing, but just for the future (a) spices are cheaper to mail and shelf-stable (b) the spice mix is probably the secret sauce of what makes it taste good, and it is difficult to duplicate in my experience (c) leaving the other ingredients out would allow home users to follow either a healthy recipe (fat free yogurt) or special occasion recipe (heavy cream!)
Anyway, FWIW, when I read the first lines of your description, that is what I was hoping for.
- subpixel 8y agoThere is no shortcut or workaround when it comes to fresh ingredients. That doesn’t mean you can’t market and sell one, just that it won’t deliver.
- justfor1comment 8y agoYou just defined the concept of a masala. A masala is a mixture of dry spices in the correct ratio for a recipe. You can find them at an Indian store. I have also seen them at Target or on Amazon. The recipe for cooking is on the back side of a masala packet. Here is a link to a popular brand of masalas: http://www.everestspices.com/products http://www.everestspices.com/products
- ttcbj 8y agoThanks a lot! You are right, a masala was just what I was looking for. The Shan products mentioned below seem to have a ton of sodium, but the everest products you mention let you add your own sodium and sugar to taste. I just ordered some to try out.
- sumedh 8y agoLook for Shaan Masalas in an Indian store. They have the right spice mix, just follow the instructions on the box.
- GordonS 8y ago> the woman who taught it hand ground all the spices herself. The results were amazing, but who has the time? I have an electric spice grinder, and it makes this process really quick - just drop in the spices and push a button! It grinds them to a powder within just a few seconds. If you're interested in making your own spice blends, I highly recommend getting one. Also, if there are blends that you particularly like, you can make a bigger batch and store them in an air-tight container, and they will retain the majority of their flavour for up to a few months.