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It is scary to see how some companies do marketing and PR... Shoveling 10s of millions into companies that do not deliver short term value at all... You need ad
by tluyben2 8y ago
It is scary to see how some companies do marketing and PR... Shoveling 10s of millions into companies that do not deliver short term value at all... You need ads and press and whatever to sell product, but there are many ways to do that. The Coca Cola ‘we need to be a household brand’ way is the most expensive and is probably not what a startup should be spending on, yet they do, a lot.
- shanghaiaway 8y agoCoca-Cola doesn't spend a lot of money on marketing by choice. Selling a commodity is expensive because your only differentiation is brand and possibly distribution. P&G is another example.
- tluyben2 8y agoSure, for Coca Cola, not for a 50 people startup in by far most cases.