4 ms·
What should B&N do??? Support the efforts of reading epub's in browsers, get rid of "an app for that" and simply have Edge/Chrome/Firefox be your front end for
by supernovae 8y ago
What should B&N do???
Support the efforts of reading epub's in browsers, get rid of "an app for that" and simply have Edge/Chrome/Firefox be your front end for reading as well as a limited selection of nook branded tablet devices included 1-2 7" tablets and 1-2 paper white devices. your part time sales can't be good at selling 4-5 different devices you have now. Make your ebooks universally readable without the expense of "an app for that". Have a simple discovery service that is http so it works on anythimg/everything as store front.
work with indy publishers and such to fast-track publication of books to nook devices - promotion at stores, promotion on wifi login - allow people to buy this space and self-service taking advantage of online and offline premium presence.
maybe ditch printed magazines entirely and push electronic delivery and have ipads or samsung galaxies at stores with read at store capability and a simple way to buy and subscribe and deliver - save the retail/stocking space of magaines - maybe even offer something like "subscribe to 5 magazines, get 7" nook for free" - offer this approach to bloggers who write good blogs/online magazines so you can help indy publishers and indy content.
Make the B&N discount program universal - apply to all purchases at B&N - jack up the price if need be.
Follow amazon's footprints - if you're a B&N member have consistent pricing online & offline - monopolize on 600+ locations. Who cares if they buy on or offline, make pricing the same.
keep the cafe's up and the service up. Make sure wifi doesn't suck ass like it does at a lot of stores supplied by shitty ATT service. Just like you allow Nooks to read at the store, allow anyone with a browser to read at the store. Instead of copying the mile long receipts of CVS, use wifi login to make it stupid easy to purchase/have a coupon or funnel customers to an experience that builds a sales funnel.
Fix the "pickup at store" to be stupid easy rather than painful process.
Work with favor or city delivery services to offer B&N "now" in major cities for ~ 2-hour delivery service and use this to incentivize purchasing and sales funnel - no need to do your own delivery, capitalize on other services. Offer this as a discount to B&N members so they choose you for fast books even if they can't make it to a store or don't want 3-5 day delivery from website.
Update the 7" nook asap - keep using android, make it known it can use any ebook service out there too even if its not yours - add 512MB of ram (1.5gb total or so), increase CPU speed slightly - fix the local storage to be faster and 16gb - the current 8gb model requires massive nerding to be useful by any means - if your customer is older people who read tons of books - make it stupid easy for them to do so with nook / B&N branding all over the place - even if they're reading google books or amazon books or microsoft books - having a Nook that can easily read all of that means you own the fucking start page to reading. Hell, hack the price up to 69 bucks to make the 7" nook just that much better - if you had iterated on it i'm sure the nook experience would be killing it rather than festering.
help monetize podcasts - just like blog/magazine content above - use your branded nook devices to offer a simple channel - it can't cost much to acquire and develop a simple solution that could be built into a web service and branded on nook devices. allow podcasters to join in with monetization to allow you to fill these with pre-roll commercials or "supported by" and allow others to buy these spots just like web presence, end caps. learn to grow your digital market not just in commissions but in creating a person two person market - get out of the way of defining the product but allow people to create products that you have experiences to sell.
hire me. :)
- fencepost 8y agoMore than beefing up their current small tablet lineup I'd love to see a well-supported large screen reading device. I know I can get a 10 inch tablet from whoever, but a decent e- ink option would be an amazing thing for both large format books and aging populations.