But the so-called 'genuinely profound sentences' are themselves subjective. In the abstract, the 'profound' example they give is: "The person who never made a

But the so-called 'genuinely profound sentences' are themselves subjective. In the abstract, the 'profound' example they give is: "The person who never made a mistake never tried something new". But this is itself a deeper level of BS. The intended moral of this quotation is "You should try something new", but if you accept that as an axiom, then the act of never-trying-something-new is itself a mistake, and so the sentence contradicts itself. If Albert Einstein wracked his brain for the most profound statement he could come up with, it would be indistinguishable from bullshit to anyone but a top theoretical physicist. The article should be titled something more like: "Fortune-cookie sensitivity predicts prosocial behavior"