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People are going to switch away from Google search, but Google's ad networks (DoubleClick, GDN/AdSense, Admob, AdX) actually compete with other ad networks (lik
by ma2rten 8y ago
People are going to switch away from Google search, but Google's ad networks (DoubleClick, GDN/AdSense, Admob, AdX) actually compete with other ad networks (like OpenX, Rubicon Project, Criteo, AppNexus).
Many publishers use more than one ad network to maximize their income, so advertisers can just move to the other networks.
- xstephen95x 8y agoAppNexus is now AT&T Advertising and Analytics as of today..
- jonny_eh 8y agoBut only Google ad networks appear on Google products. They can choose what advertising appears there with no competitive impact.