True, also the packaging is slightly smaller than in regular stores. E.g.: 7 oz cans instead of 8 oz cans. But the price is just enough less than the 8 oz siz

True, also the packaging is slightly smaller than in regular stores. E.g.: 7 oz cans instead of 8 oz cans. But the price is just enough less than the 8 oz size price to make the consumer feel they are getting a good deal.