I was active in online dating around the time Tinder came out, and there was a lot of talk about finding the "Grindr for straight people" - like some sort of ho

I was active in online dating around the time Tinder came out, and there was a lot of talk about finding the "Grindr for straight people" - like some sort of holy grail. Consensus at the time was that women weren't interested - that just swiping on pictures didn't appeal to them. But if only they could be - filling out a whole profile was a lot of work that turned off a lot of people... But the reality is that online dating was starting to become more and more acceptable and normalized so that line was crossed, Tinder became a thing, and the rest is history (including most other dating apps evolving towards being clones of it)