I was talking to a guy who was a CEO of a company exactly like you describe, and he referred to it as a "stay up". I think the company was about 4 or 5 years ol

I was talking to a guy who was a CEO of a company exactly like you describe, and he referred to it as a "stay up". I think the company was about 4 or 5 years old and was growing, but not massively. It was just ticking by nicely, slowly expanding, but not requiring any additional investment. I think these types of companies are more common than readers here think, they just don't get the same kind of publicity. Often they serve some industry-specific niche, and the founder of the company is non-technical but has a lot of industry specific experience.