4 ms·

Are you kidding? The same reason Mars produces different chocolate bars. The same reason facebook owns mutliple social networks. The same reason Apple produces

• bogomipz 8y ago
  Yeah those are all pretty poor examples. My question was specifically of why they were spawned from Match which was what the OP stated. They were not actually spawned from Match they were actually incubated under IACs Hatch [1]. Mars produces different chocolate bars for different markets Milky Way was a US product while Mars was an English product. Both Tinder and Match exist in the same markets. Facebook owns multiple social networks b/c they were a threat to their business. Those are actually different products. The main differentiator between Tinder and Match is the Tinder is mobile-centric. FB did not spin up a separate start up under a different name when it launched it's mobile version did it? No because it had well-established brand awareness much like Match. Apple also didn't produce a second company to launch the iPhone X did it? No because it had well-established brand awareness much like Match. So yeah not so obvious. [1] https://en.wikipedia.org/wiki/Tinder_(app) https://en.wikipedia.org/wiki/Tinder_(app)