The scary thing is that these private companies have an superhuman memory and are motivated to judge my worth as a customer. The article alludes to Amazon disab

The scary thing is that these private companies have an superhuman memory and are motivated to judge my worth as a customer. The article alludes to Amazon disabling accounts, but in the near future anyone can be blackballed from a major transport provider (Uber), communications service (Facebook, WhatsApp), store (Amazon), news source, TV network (YouTube, NetFlix), etc. with little to no recourse. Up until this point in history having cash was all you needed to complete a transaction. Now you have to maintain your status as a “good” consumer, under the threat that you will be defacto excluded from a part of society by an algorithm. At which time you lose access to the platform as well as all your previous purchases. There are also companies who are commoditising digital reputation. So a single, private, company will be able to effectively turn you into a pariah.