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An incumbent's return will be weighed down by lost share from their legacy business. Colloquially known as the innovators dilemma. Even if they overcome it the
by slededit 8y ago
An incumbent's return will be weighed down by lost share from their legacy business. Colloquially known as the innovators dilemma.
Even if they overcome it they will still have lower returns than a startup who steals 100% of their market share from incumbents.