I see your point, but if I may nitpick: The phrase "Black Lives Matter" is Ronseal. Which is to say that "it does what it says on the tin" - in the sense that

I see your point, but if I may nitpick: The phrase "Black Lives Matter" is Ronseal. Which is to say that "it does what it says on the tin" - in the sense that the phrase exactly explains what you're campaigning for - equal consideration and rights for black lives. The phrase "feminism" implies female rights, and (at least linguistically) nothing more. Now, it may be that feminists and non-feminists don't see the phrase as meaning that, which I understand to be your point, but I think that's where this becomes much more nuanced. Anecdotally I have known self-described feminists who were very much about equal rights - but I have also encountered several (admittedly fewer) who were openly pro-female and anti-male. Edit: removed anecdotal stories as they're just that: anecdotal. I think there's a bigger discussion to be had here for all of us, and I really hope getting confronted with stories like this has the silver lining of bringing it about.