The first version of some astonishingly successful businesses were quite simple. Including and certainly not limited to: AirBnB, Groupon, Facebook, Zenefits, Ze

The first version of some astonishingly successful businesses were quite simple. Including and certainly not limited to: AirBnB, Groupon, Facebook, Zenefits, ZenPayroll (now Gusto), YouTube, Twitter etc were quite simple. Ironically, their success over the last 10-15 years, has made starting a software businesses relatively simple. My bet is that in the next 10-15 years the value is increasingly going to come from harder to start businesses.