Utility doesn't scale (linearly) with distance. Consider someone walking 0.5 miles to a neighborhood store versus driving 5 miles to a big-box store. The big-bo

Utility doesn't scale (linearly) with distance. Consider someone walking 0.5 miles to a neighborhood store versus driving 5 miles to a big-box store. The big-box store may have a larger selection of product lines and slightly lower prices, but there's certainly not 10x the utility there.