What they were emphasising today was replacing a $2 million CPU based render farm used for offline rendering with their new hardware at 25% the cost and 10% the

What they were emphasising today was replacing a $2 million CPU based render farm used for offline rendering with their new hardware at 25% the cost and 10% the power usage for the same or better results. To the extent those numbers are realistic (and it seems like they are) it's going to be a pretty straightforward value proposition for companies that have render farms. This was SIGGRAPH so ML wasn't the main emphasis.