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But a plate identifies a vehicle _and_ its owner—not just a vehicle.

• toomuchtodo 8y ago
  A vehicle’s owner is public information in the US. Credit Karma knows the vehicles I own based on DMV records, and recommends me insurance accordingly.
  • rblatz 8y ago
    And they know that because your PII (name, address, social) is mapped to a profile, and that profile is also mapped to license plates and Vins. So you can use one to look up the other info in either direction.
    • count 8y ago
      Addresses can be used that way to, but an address as a stand alone data item is used for every public land record in existence. Think of a license plate as an 'address' for a car.