The article's own title is: Gradual Engagement Boosts Twitter Sign-Ups by 29% You're referring to the HN title, which unfortunately has become the focus of dis

The article's own title is: Gradual Engagement Boosts Twitter Sign-Ups by 29% You're referring to the HN title, which unfortunately has become the focus of discussion here. Gradual engagement is intellectually interesting. eg: - make people successful along the way to a signup - games should allow people to succeed within the first 5 seconds - postpone account creation - end registration with a set of relevant topics (not dump users off a cliff) EDIT they don't mention this, but it would fit with postpone account creation to push back the captcha validation of an account until the user requested an action where it matters.