Well, for one they have a reputation they need to maintain, so it's unlikely they would install malware or backdoors on their devices, as that would breach thei

Well, for one they have a reputation they need to maintain, so it's unlikely they would install malware or backdoors on their devices, as that would breach their users' trust; whereas Lenovo have no problem installing rootkits on theirs. It's also a question of principle/values, and I like Apple's more than the alternatives.