What does it mean in that instance to provide a service that makes taxes easy to file for you? Intuit's entire business model is making paying taxes easier. Exc

What does it mean in that instance to provide a service that makes taxes easy to file for you? Intuit's entire business model is making paying taxes easier. Except you have to pay for it. How does that fit into their logic? What happens if all the taxes are abolished and there is no need for that business? Will they start lobbying for more tax or lobbying against the final cut? Or lobbying for an income report system with the tax component stripped out, basically building what would have helped in the first place?