While not really the same, how about HBO? I think HBO is a stunning example, as they were an early leader in (invented?) a dedicated movie-delivery method. I'd

While not really the same, how about HBO? I think HBO is a stunning example, as they were an early leader in (invented?) a dedicated movie-delivery method. I'd argue that their original lifeblood (cable movie channel) is largely dead, but yet they flourish. A large part is because they embraced the digital world, knowing that they had to create something worth paying for. The take away I see is that "digital transformation" is more than going online or providing services, you still have to have something that people actually want to buy.