> Is it even working for advertisers? Some success stories on HN: http://news.ycombinator.com/item?id=371349 http://news.ycombinator.com/item?id=371349 > now

> Is it even working for advertisers? Some success stories on HN: http://news.ycombinator.com/item?id=371349 http://news.ycombinator.com/item?id=371349 > now common knowledge, that one shouldn't start using the Web without AdBlock or NoScript That's not really known except among techies and the techies' friends. Some Googling suggests only 3-5% of Firefox users block ads. > So please, tell me, why are we doing it to each other? Because some small percentage of users do click a lot of ads and buy things from the advertiser. A report from 2007 says that the highest click-through rate is from "middle-aged women from the Midwest": http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=64258 http://www.mediapost.com/publications/?fa=Articles.showArtic...