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The thing that seems to be missing from this article is that even if existing customers didn't notice the gradual decline, how would they ever expect to get new
by topmonk 8y ago
The thing that seems to be missing from this article is that even if existing customers didn't notice the gradual decline, how would they ever expect to get new customers?
- mikestew 8y agoAnd that’s precisely it: by the time I got to drinking in the early 80s, Schlitz was known as a shit beer. But to answer your question, the article concludes that there was no plan to get new customers. It is argued that C-levels knew AB and Pabst were going to nibble away at them, so they went for short-term profits, at the expense of a long-term they didn’t feel was going to exist.