> If you lived west of the Rockies, you could get Coor's (giving it a forbidden-fruit magnetism for everyone else.) Funny thing is, this same "forbidden beer"

> If you lived west of the Rockies, you could get Coor's (giving it a forbidden-fruit magnetism for everyone else.) Funny thing is, this same "forbidden beer" thing played out again in the 2000s with New Belgium beers in general, and Fat Tire in particular. Nowadays you can find it just about anywhere, but in 2002 it was tough to come by east of the Mississippi. Once in college we took a seven hour road trip to West Memphis, Arkansas, because there was a rumor going around that it could be found there. Sure enough, we found three cases in a sketchy liquor store. We made those beers last. :)