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Zero PII. On occasion there are loyalty programs and IDs but there is no link back to the consumer. Companies like IRI and Nielsen recruit their own panelists a
by spydum 8y ago
Zero PII. On occasion there are loyalty programs and IDs but there is no link back to the consumer. Companies like IRI and Nielsen recruit their own panelists and build models of the consumer that they then project into census style data.
- verelo 8y agoYeah, i don't know about that. There is a data feed I know of that contains the last 4 credit card digits...