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> And indeed, the "climate-change denial" campaign is basically a clone of that. It is interesting to note that not only is the campaign a clone, but it is in
by bibixii929 8y ago
> And indeed, the "climate-change denial" campaign is basically a clone of that.
It is interesting to note that not only is the campaign a clone, but it is in part headed by the same people [1] who were involved in the tobacco business.
[1] https://en.wikipedia.org/wiki/Merchants_of_Doubt https://en.wikipedia.org/wiki/Merchants_of_Doubt
- mirimir 8y agoThanks. That's a great book. And I ought to have cited it. And FWIW, Burson-Marsteller has been the lead ad agency.