4 ms·
I like that advertising mascots were mentioned, like the Geico lizard. I also think software tools like standard Adobe illustrator tend toward a cartoon infanti
by vertline2 8y ago
I like that advertising mascots were mentioned, like the Geico lizard. I also think software tools like standard Adobe illustrator tend toward a cartoon infantile look. Probably as a side effect for the need to make things vector scalable. It tends toward a flat big shape paradigm.
It also could be that companies like the idea of the customers as dependant upon the product, and infantilization fosters dependancy