Low ball would be undercharging by at least half of the competitor. I'm pretty sure that's not what you meant. A shorter and smaller project is good from a sal

Low ball would be undercharging by at least half of the competitor. I'm pretty sure that's not what you meant. A shorter and smaller project is good from a sales perspective. You build trust with the client, you will continue the work with repeated contracts and increase price. It also avoids the lawsuits with massive projects having failed to deliver a thing in years.