> What PII is usually in them? It really depends. There are a lot of dynamics at play, and depending on the source of the transaction data it may or may not ha

> What PII is usually in them? It really depends. There are a lot of dynamics at play, and depending on the source of the transaction data it may or may not have identity data tied to it, or be in a format that would easily be identifiable when combined with other data sources. Some sources would consider identity data itself as a competitive advantage, and only sell anonymous or aggregate data to others. Other sources would have no value out of withholding the identity data, and would capitalize on the opportunity to include it in their feed for a premium. Feel free to email me if you want to learn more (email in profile). I'm not an expert on consumer data, but used to source business-related data feeds in a past life and got a glimpse of the consumer data side of things.