This seems like an exercise in quickly ascertaining what kind of audience you have. If you are talking with someone who needs to feel like they are buying "the

This seems like an exercise in quickly ascertaining what kind of audience you have. If you are talking with someone who needs to feel like they are buying "the edge" or whatever, adjust your sales pitch. Also, if you start off with a buzzwordy pitch and realize you're speaking with an engineer, switch to a more technical approach.