This may have an impact on recruiting senior hires. It didn't come up often, but when recruiting folks with families and getting on in years -- especially with

This may have an impact on recruiting senior hires. It didn't come up often, but when recruiting folks with families and getting on in years -- especially with pre-exiting conditions -- this benefit helped close people who had salary and stock package offers from other companies that I couldn't match. It's really hard to argue with 100% coverage for even things like autism treatment and visits to naturalists/homeopathic-care, which was quite unusual at the time.