If I was Starbucks I would just rebrand the beans. For example, they could be called after a tribe who lives in the region, or after a mountain that the beans g

If I was Starbucks I would just rebrand the beans. For example, they could be called after a tribe who lives in the region, or after a mountain that the beans grow on, or whatever. It's not as if any of their customers are ever going to search "Sidamo" on the map.