Yep. I've always thought we should try to reframe it as "save humanity" rather than "save the Earth". The Earth doesn't give a hoot, and it appeals more directl

Yep. I've always thought we should try to reframe it as "save humanity" rather than "save the Earth". The Earth doesn't give a hoot, and it appeals more directly in our self interest. "Save the Earth" makes people think we're talking about things they only sort of care about, like saving the whales.