Good question. So right now the marketplace is a “cash back” site. But the biggest difference is that with cash back it’s not instant. With crypto, we are ab

Good question. So right now the marketplace is a “cash back” site. But the biggest difference is that with cash back it’s not instant. With crypto, we are able to instantly reward you for a purchase online. We also have just released our bank integration piece that allows users to link their card, similar to Acorns etc, and when a transaction occurs we immediately reward it using Incent crypto. The benefits for the user are: - it’s real value - you can send it to anyone - there are no expiry dates - you can exchange it for cash or soon for gift cards and a debit card - you can donate it For the merchant, there is no liability in the future. They pay to buy the crypto, then send it to a user and the user can use it back on the store, which essentially means they are giving it back to the store.