Internet ads do work in certain situations. I can see why print ads would be more effective for things like brand awareness for large companies, but I can tell

Internet ads do work in certain situations. I can see why print ads would be more effective for things like brand awareness for large companies, but I can tell you that running a small MMORPG, I am getting over 3:1 return on investment on Adwords image ads. If I ran a print ad, people would have to care enough about the ad to put down their magazine, go over to their computer, type in the URL and then play the game. Banner ads catch people who may be idly clicking through gaming sites and are just as happy to click on my banner ad as any other link. And that click and subsequent download are so easy compared to what would have to happen with a print ad, I find it really hard to believe that print ads would have a better ROI, at least with the budget I'm spending at which is about $4k per month.