Why do you assume that that money goes back to the customer? They're not paying the 30%, the developer is. That's just 30% more money the developer makes. The

Why do you assume that that money goes back to the customer? They're not paying the 30%, the developer is. That's just 30% more money the developer makes. The price point for the item wasn't chosen solely based on how much the lose through the app store, it was chosen based on what the customer will bear. They know that they're only getting 69 cents on that 99 cent download. But they'd take 34 cents if the item will only move at 49 cents. And they'd happily charge $1.50 if they thought you'd buy it.