That's a great idea. I just discovered an innovative little app from Domino's Pizza here in Sydney: Firstly I was able to order the entire pizza online in a v

That's a great idea. I just discovered an innovative little app from Domino's Pizza here in Sydney: Firstly I was able to order the entire pizza online in a very intuitive interface (with a few issues), and then pay for it online. Once paid, a ticking clock appeared that showed the exact time that they received the order, started on the pizza, baked it, and when it was complete and ready for pickup. While waiting, in the same window they did a good job of trying to offer entertainment by showing movie trailers (not my cup of tea but well implemented). Stuff like this makes a difference.