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Looks like you've done a good job getting pre-launch traction, i.e, LifeHacker profile, etc... Any practical tips on getting pre-launch buzz?

• jonathanmarcus 16y ago
  We have drafted off the success of Flavors.me, which is Goodsie's sister property (http://hiidef.com http://hiidef.com is the parent). Goodsie was featured on Lifehacker (which is the holy grail) because I sent a thank you email for a brief Flavors mention and the author noticed Goodsie in my email signature. For Flavors.me, we were super lucky to get a fantastic bunch of creatives and influencers to try our beta, largely through personal connections. Just before we launched, I emailed every big blog like TechCrunch and we were able to get a ton of high quality coverage. Only now are we just starting to work with a PR firm, so it can definitely be done by pounding the pavement.
  • DevX101 16y ago
    Jonathan, I just checked out the HiiDef team site. Looks like you have a fantastic group of talented people who actually seem pretty cool. I'd love to setup something similar in the near future. I'm sure I'll be seeing big things from your group!
    • jonathanmarcus 16y ago
      Tx :) Great team indeed! Feel free to ask any questions about the HiiDef structure. It has its positives and negatives.