While I completely understand what the article is saying ... this is nothing short of a complete failure of journalistic integrity. Just like there's a "wall" b

While I completely understand what the article is saying ... this is nothing short of a complete failure of journalistic integrity. Just like there's a "wall" between the news floor and the advertising department, it should be accepted practice for the author of a piece to have a hand in and approval of titles for their piece. An editor writing a clickbaity headline is incentivized in the same way as the ad/business department to craft that title in a way to maximize engagement.