What does "The new standard in UI." mean? As far as I know it's not really a standard until either many people are using it and/or it's ratified as a standard o

What does "The new standard in UI." mean? As far as I know it's not really a standard until either many people are using it and/or it's ratified as a standard of some kind. Or is it saying that html is a standard? Is the implementation a standard implementation? If so how standard is it? That's the largest text in the landing page and it's really confusing.