Based on how you described it, I believe that idea 1 will have better traction with restaurant. You offer them a low cost / low risk new customer acquisition ch

Based on how you described it, I believe that idea 1 will have better traction with restaurant. You offer them a low cost / low risk new customer acquisition channel. Idea number two discribes a problem that customers might have, but you are trying to sell it to the restaurant owners. If you go with option 2, you must think how the fact that the menues are boring and lack visuals affect the business. Maybe customers ask the waiter too many questions, maybe they spend too much time thinking what to order, maybe they return the dish or they simply leave unhappy because they didn't get what they wanted. In short, if you want to sell your solution to the owner - describe the owner's problem.